it all started with the birth of our first child…

From busy jobs where we felt organised and on top of things, to feeling overwhelmed, overtired and out of control (sound familiar?)! We wanted to find a way to drag some order from the chaos…. and so the tiddler tracker was born! We had searched for other baby tracking journals on the market, but couldn’t find anything that combined functional format and good design. So we came up with our own. The feedback from friends, family and new parents was extremely positive and so we started tiddlers & nippers.

tiddler tracking time...

We knew it was a product that we wanted to share with the world after seeing a benefit we hadn’t even considered; our son regularly struggled when feeding and was eventually diagnosed with silent reflux. The doctor told us that it was his feeding and sleeping patterns clearly recorded in the tiddler tracker that helped a swift diagnosis and saved him (and us!) from months of discomfort. What about baby feeding apps I hear you say… Well we tried, but they didn’t feel as personal and we struggled to find a way to retain data for comparison purposes. Now we’re lucky enough to have a second son and have really enjoyed comparing both boy’s development, recorded in their tracking books.

From books to bibs and beyond...

We soon realised that the idea of 'tracking' could be expanded and applied to families of all ages or sizes... and so the Tiddler Family Tracker Range ​was developed. A set of date agnostic tracking books & calendars designed to help organise busy households. From there we tried to draw on our experiences as parents by focusing on products that we used and found to be super useful, not so useful, or had real potential (if only better designed) and so the tiddler Home & Travel range was developed. A selection of fun, practical, problem solving products for mums, dads and little one's.

Our goals...

"...Our business ethos has always been driven by the idea that innovative, user-friendly baby products can (and should) couple seamlessly with stylish and functional design. If we can also solve a problem faced by other parents, so much the better..."

If you have any ideas, suggestions or questions please do get in touch, because customer feedback means a huge amount to us! We really appreciate your support and who knows where we’ll be in the future, but we’d love to take you along for the journey!


tiddlers & nippers... Innovative, stylish, problem-solving products for new parents, growing families and multi-tasking mums & dads. Baby products. But better.