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Our full range of clever, problem-solving essentials for busy families, all designed by parents. Browse leakproof kids water bottles and food flasks, bento boxes and insulated lunch bags, anti-mould bath mats, quick-drying hooded towels, and bags for school, swimming and travel. Most come in our exclusive Farmyard Family, Dinky Dinos, Diggers & Lorries and Fabulous Fairies prints, and many can be personalised with a name.

Looking for a present? Browse our Christmas gift ideas for kids, or find tips in our tips & guides.

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29 products

Kids Anti-Mould Bath Mat, Non-Slip with Suction Cups - Dinky Dinos
Kids Anti-Mould Bath Mat, Non-Slip with Suction Cups
£15.99 £19.99 On Sale
+ 1 more

109 reviews
Kids Stainless Steel Water Bottle with Straw, 500ml
Kids Stainless Steel Water Bottle with Straw, Insulated 500ml
From £17.99 £19.99 On Sale
+ 4 more

97 reviews
Kids Bento Box & Insulated Lunch Bag Bundle - Diggers & Lorries Bento & Lunch Bag Bundle
Kids Lunch Box with Compartments, 5-Section Bento + Cutlery
From £12.99 £22.99 On Sale
+ 4 more

34 reviews
Washable Splash Mat for Under High Chair, 130 x 130cm - Dinky Dinos
Washable Splash Mat for Under High Chair, 130 x 130cm
£23.99 £24.99 On Sale
+ 1 more

33 reviews
Insulated Kids Lunch Bag for School & Nursery
Kids Insulated Lunch Bag for School & Nursery
£16.99
+ 1 more

21 reviews
Waterproof Kids Backpack for School & Nursery
Waterproof Kids Backpack for School & Nursery
£19.99
+ 1 more

32 reviews
Kids Welly Boot Bag for Forest School & Muddy Boots - Farmyard Family
Kids Welly Boot Bag for Forest School & Muddy Boots
£18.99
+ 4 more

26 reviews
Replacement Lids, Straws & Cutlery for Bottles & Bento - WIDE MOUTH - Blue Replacement Lid & Straw
Replacement Lids, Straws & Cutlery for Bottles & Bento
From £3.99
+ 21 more

3 reviews
Kids Hanging Wash Bag & Travel Toiletry Bag
Kids Hanging Wash Bag & Travel Toiletry Bag
£16.99 £18.99 On Sale
+ 1 more

20 reviews
Personalised Name Band for Kids Water Bottles - "Blue Band"; "Pink Band"; "Grey Band", "Orange Band"; "Green Band"
Personalised Name Band for Kids Water Bottles
£8.00
+ 1 more

6 reviews
Waterproof Kids Swimming Bag & Wet Dry Bag
Waterproof Kids Swimming Bag & Wet Dry Bag
£14.99
+ 3 more

17 reviews
A4 Weekly Family Planner, Undated, for up to 6 People - Dinky Dinos
A4 Weekly Family Planner, Undated, for up to 6 People
£12.99 £13.99 On Sale

11 reviews
Super Absorbent Hair Towel Wrap for Kids & Adults - Pack of 3 (Purple Grey Blue)
Hair Wrap Towel, Super Absorbent Head Towel for Kids & Adults
From £12.99 £13.99 On Sale
+ 1 more

12 reviews
Kids Hooded Towel Poncho, Microfibre, 18m–10yrs - Large Farmyard Family (5yrs - 10yrs)
Kids Hooded Poncho Towel, Microfibre, 18 Months to 10 Years
From £19.99 £22.99 On Sale
+ 6 more

3 reviews
Kids Grab & Go Pouch for Snacks, Wipes & Medicines - Farmyard Family
Kids Grab & Go Pouch for Snacks, Wipes & Medicines
£9.99
+ 5 more

12 reviews
Wipe-Clean Waterproof Baby & Toddler Bibs with Pocket - GIRLS SET - Fabulous Fairies / Yeah Chevrons! / Dinky Dinos
Wipe-Clean Waterproof Baby & Toddler Bibs with Pocket
From £9.00 £9.99 On Sale
+ 2 more

12 reviews
Kids Food Flask, 500ml Insulated Stainless Steel
Kids Food Flask, 500ml Insulated Stainless Steel
£19.99
+ 2 more

12 reviews
Kids Collapsible Silicone Snack Box, Leakproof - Farmyard Family
Kids Collapsible Silicone Snack Box, Leakproof
From £12.99
+ 11 more

18 reviews
Multi-Purpose Insulated Travel Bag, Wash or Lunch Bag - Dinky Dinos
Multi-Purpose Insulated Travel Bag, Wash or Lunch Bag
£18.99
+ 4 more

7 reviews
Extra Large Weekender Bag with Waterproof Shoe Pocket - Farmyard Family
Extra Large Weekender Bag with Waterproof Shoe Pocket
£34.99

16 reviews
Kids 2-in-1 Travel Blanket & Pillow - Farmyard Family
Kids 2-in-1 Travel Blanket & Pillow
£22.99 £24.99 On Sale
+ 1 more

5 reviews
Extra Large Insulated Family Cooler Bag - Dinky Dinos
Extra Large Insulated Family Cooler Bag
£23.99
+ 3 more

8 reviews
Adult & Teen Hooded Towel Poncho, Microfibre (11+) - S/M Adult Blue Hooded Towel
Adult & Teen Hooded Poncho Towel, Microfibre (11+)
From £22.99
+ 2 more

5 reviews
Kids Waterproof Apron, Wipe-Clean Coverall 2–5 Years - Diggers & Lorries
Kids Waterproof Apron, Wipe-Clean Coverall 2–5 Years
£17.99 £19.99 On Sale

4 reviews
Universal Pram Organiser Bag with 2 Cup Holders - Dinky Dinos
Universal Pram Organiser Bag with 2 Cup Holders
£25.99

3 reviews
Personalised Name Band for Kids Food Flasks
Personalised Name Band for Kids Food Flasks
£9.00

2 reviews
Pram Clips Set of 2, Universal Pushchair Carabiner Hooks - Farmyard Family - Set 2 Pram Clips
Pram Clips Set of 2, Universal Pushchair Carabiner Hooks
£12.99
+ 1 more

1 review
Kids Bento Box & Insulated Lunch Bag Bundle - Diggers & Lorries Bento & Lunch Bag Bundle
Kids Bento Box & Insulated Lunch Bag Bundle
£32.99 £39.98 On Sale

1 review
Farmyard Family kids car seat organiser fitted to a car seat, filled with a tablet, toys, drinks bottle and snacks - Farmyard Family Car Home Tidy
Kids Car Back Seat Organiser with Tablet Holder
From £22.99
+ 5 more

1 review